Marketing & Growth Strategist
I build brands, not just campaigns. From founding a Latina-owned beauty brand to leading healthcare marketing at scale — I combine creative strategy, data-driven execution, and operational precision to drive real, measurable growth. Bilingual. Builder. Results-obsessed.
Built and scaled a full-funnel marketing engine for a healthcare brand — designing lifecycle automation workflows that deepened CRM engagement, sharpened audience segmentation, and turned leads into loyal clients. Reduced manual processes through strategic tool integration and led cross-functional campaigns across paid, email, social, and content that moved the needle on both acquisition and retention.
Embedded as Senior Copywriter and Strategist within a dedicated creative team serving healthcare and pharmaceutical clients. Turned complex brand stories into compelling LinkedIn content — building content frameworks, campaign calendars, and messaging pillars that grew client audiences from zero to thousands. Endo Injectable Solutions went from 0 to 1,056 followers in 8 weeks, with 92+ average likes per post.
Drove a 40% increase in website traffic and a 15% improvement in lead conversion rates through targeted digital campaigns spanning SEO, paid ads, email, and social. Conducted deep competitive analysis to identify audience gaps and sharpen positioning, while managing campaign budgets to maximize ROI at every stage of the funnel.
Founded and grew a Latina-owned beauty brand from concept to market — and proved it could scale. Achieved a 32% customer return rate, grew social following by 104% across Instagram, TikTok, and YouTube through influencer and UGC partnerships, and built a 5,000+ email subscriber base from scratch. Drove 10% monthly sales growth through SEO, paid advertising, cross-selling, and a loyalty program that turned first-time buyers into brand advocates. Named Woman Entrepreneur of the Year, 2021.
Led a team of 5 across Puerto Rico and the Dominican Republic, delivering campaigns that generated $1M in revenue and increased retail ticket sales by 28%. Spearheaded the historic opening of a new store in Winter Park, Florida — on time, under budget, and hitting 100% of foot traffic goals. Developed event strategies that sold out 100% of tickets and generated 3,000+ leads. Managed a $250,000 marketing budget across social, influencer, email, and SEO.
Grew client portfolio by 7–10 accounts through strong relationship-building and project management. Managed timelines and budgets to reduce project delays and increase profitability. Developed strategies using tools including Mailchimp and Monday.com.
Led content strategy and copywriting for the launch of Endo's rebranded LinkedIn showcase page. Developed messaging pillars, campaign themes around national health days, employee spotlights, and product education carousels to reach hospital pharmacists and healthcare decision-makers.
Redesigned the full customer lifecycle at Dysrupt Healthcare — building automation workflows that delivered the right message at the right moment, reduced manual effort across the team, and created a measurable lift in engagement and pipeline conversion.
Executed targeted digital marketing campaigns integrating SEO, paid ads, email, and social media. Conducted competitive analysis to inform audience targeting and campaign direction.
Strategically collaborated with influencers and UGC creators across Instagram, TikTok, and YouTube to amplify brand awareness. Paired with a loyalty program and segmented email marketing to drive retention and repeat purchases.
Led targeted digital campaigns and developed event marketing strategies across Puerto Rico and Dominican Republic. Directed a new store opening in Winter Park, FL, delivering on time and under budget with 100% of foot traffic goals met.
Nilmari is one of the most talented young leaders I've met in a long time. She combines creativity, strategic thinking, and disciplined execution in everything she does. She doesn't just create strategy — she ensures it is executed with precision and impact. A true asset to any organization fortunate enough to have her on their team.
Nilmari is a marketing powerhouse, consistently delivering innovative strategies and results-driven campaigns that exceeded our expectations. Her creativity is matched by a keen analytical mind, ensuring that every decision is backed by data and insights. Whether it's crafting compelling content, optimizing digital channels, or spearheading innovative marketing initiatives, Nilmari consistently delivers top-notch results.
What truly impressed me about Nilmarí was her receptiveness to feedback and her ability to implement it effectively. She actively sought constructive criticism, demonstrating a growth mindset and a genuine desire to enhance her performance. I have no doubt she will continue to achieve great things and make a positive impact.
If you're looking for a strategist who builds brands, not just campaigns — let's talk. I'm open to marketing leadership roles where strategy, creativity, and results all matter.